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I am pursuing ICF Professional Certified Coach (PCC) credentialing under the personal tutelage of Dr Jade Kua, MCC — one of Singapore's most credentialed coaching practitioners and an ICF Master Certified Coach (among the top 3% of coaches globally). My training is grounded in the ICF PCC framework, which requires a minimum of 500 coaching hours, 125 hours of coach-specific training, and a rigorous performance evaluation against the ICF Core Competencies.

The International Coaching Federation (ICF) is the global professional body for coaching — setting the ethical and competency standards that distinguish professional coaching from advice, mentoring, and therapy.

Why coaching?
ICF definition

"Coaching is partnering with clients in a thought-provoking and creative process that inspires them to maximise their personal and professional potential."

In practice: coaching is a structured conversation where you do most of the work. The coach asks questions, holds space, challenges assumptions, and reflects back what they hear. The answers — and the actions — come from you.

Coaching works with capable people who are moving forward. It is not a crisis intervention. It is not for people who are unwell. It is for people who are fundamentally functional and want to think more clearly about a decision, a direction, or a transition.

For doctors and trainees

Subspecialty decisions. MOPEX crossroads. Public-to-private transitions. Identity shifts between career stages. The gap between what you trained for and what you actually want. The questions that don't have a textbook answer.

For everyone else

Career transitions, values clarification, life design, and the questions that sit at the intersection of work and life — regardless of specialty or industry. If you're a capable person who is stuck, or in motion but unsure of the direction, coaching may be useful.

What coaching is not
Not therapy

Therapy addresses past wounds, psychological pathology, and mental health conditions. Coaching works with the present and future, with people who are functioning well. If mental health concerns arise, I will refer you to appropriate support.

Not mentoring

Mentoring draws on the mentor's experience and expertise to guide you. Coaching draws out your own clarity. I will not tell you what to do with your career — I will help you figure out what you actually want.

Not consulting

A consultant analyses your situation and delivers a recommendation. A coach asks questions until you can see the answer yourself. The expertise is yours; the coaching process helps you access it.

Not advice-giving

You may want me to tell you which subspecialty to pick, or whether to apply for fellowship. I won't — because that decision has to come from you to be durable. I can help you think more clearly about it.

How coaching works

A coaching conversation is structured but not scripted. We work with what you bring — a question, a decision, a tension, or a situation you keep returning to. My job is to listen carefully, ask questions that cut through the surface, and reflect back what I hear — including what you may not be saying out loud.

Sessions are typically 30–50 minutes, held over video call. The number of sessions depends on what you are working on — some people find clarity in two or three conversations; others prefer a longer arc. There is no minimum commitment.

Coaching agreement

This agreement is structured in accordance with the ICF Code of Ethics. By completing and submitting the questionnaire on the next tab, you acknowledge that you have read and understood the terms below.

1 · The coaching relationship

Coaching is a partnership. It is not counselling, psychotherapy, or medical treatment, and is not a substitute for any of them. I am not your therapist, mentor, or clinical supervisor. I am a collaborative partner who holds space for you to reflect clearly, and holds you accountable to your own stated goals. You set the agenda. The direction is yours.

2 · Client responsibility

Coaching works best if you engage honestly — including with the uncomfortable questions. You decide what to explore and what to act on. The more honestly you show up, the more useful the conversation will be. Coaching is not something done to you; it is done with you.

3 · Training and supervision

I am pursuing the ICF PCC credential under the mentorship of Dr Jade Kua, MCC, and I receive regular mentor coaching and supervision on my practice. Our sessions count toward my ICF credentialling hours. For verification of those hours, ICF may require my client log — your name, contact details, and session dates — used solely to confirm that the coaching took place.

4 · Confidentiality and data privacy

What you share during our sessions is confidential, with three exceptions:

a. Safety. If I believe there is a real risk of harm to you or to someone else, I may refer you to appropriate external support and, where necessary, inform the relevant people or services.

b. Supervision. I may discuss details of our coaching conversations with my mentor, Dr Jade Kua, as part of my training and supervision.

c. Session recording. Some sessions may be recorded for my professional development and ICF performance evaluation. I will ask for your explicit consent before recording any session, which may be shared with my mentor or an ICF assessor. You may decline at any time without affecting our coaching relationship.

I keep a client log of session dates, hours, and brief notes for ICF credentialling. Data is handled in accordance with Singapore's Personal Data Protection Act (PDPA). You may request deletion of your data at any time, without affecting our coaching relationship.

5 · Right to end the relationship

Either of us may end the coaching relationship at any time, without penalty and without needing to give a reason. If I assess that I am not the right coach for what you need, or that your physical or psychological safety requires a different kind of support, I will say so and assist you accordingly.

By proceeding

Completing and submitting the questionnaire constitutes acknowledgement that you have read and understood this coaching agreement. You are not committing to a coaching engagement — only to an initial conversation.

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Disclaimer

I am a trainee coach pursuing ICF PCC credentialling under the mentorship and supervision of Dr Jade Kua, MCC. I receive regular mentor coaching and reflective supervision on my coaching practice. Your identity and the content of our sessions will not be disclosed in supervision — anonymised reflection only.

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